Entry
Wilde Terra
Submitter:
Ben Alpert
Company:
Ultra Creative
Concept/Purpose of the Work:
Wilde Terra is an all-new, high-quality, almond-led cereal with the distinctive tastes and textures of whole berries, seeds and flakes. The brand name and rich, green background is meant to evoke a sense of nature and reinforce the natural, whole ingredient offering. In concert with that is a gold and ornate pattern that speaks to this consumer’s appreciation for sophisticated offerings and seek something a little different from what they usually buy. Together, these assets create a stand-out brand that subverts expectations of the category, ensuring a stoppable and memorable new consumer brand.
Results of the Work:
The package stands out on shelf due to its unique style, breaking category norms.
How the Work Was Delivered to the Masses:
It is available at retail and online, through a variety of grocers.
Credits:
Laura Healy, Senior Designer
Ben Alpert, Senior Designer
Tony Johnson, Copywriter
Julie Clark, Senior Production Designer
Libby Yule, Account Director
Tags:
Deep, Mercurial, Surprising
Category:
Packaging