Entry

Target Beauty Holiday Gift Sets

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Concept/Purpose of the Work:
Each year Target Beauty holiday gift sets set the seasonal tone for the beauty department. Periscope partnered with the Target Beauty team to create a visual arresting brand look for their gift sets that captures the feeling of a winter garden. We used different combinations of the design elements to help distinguish between beauty and spa products. Vivid ombres and iridescent foils were featured on beauty products. Tranquil florals with spot glossed color washes were used for spa products. Gift set names were built on remixes of functional product benefits and some seasonal flair.

Results of the Work:

The result is an enticing and glamourous expression of the holiday season.

How the Work Was Delivered to the Masses:
Product packaging in Target stores.


Credits:
Agency: Periscope
Executive Creative Director: Jason Bottenus
Creative Director: Richard Gordon-Smith
Design Team: Shayla Nesheim, Aimee Ngan, Joyce Leung
Writer: Linda Lincoln

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