Entry
Private Label Merchandise Marketing Campaign
Submitter:
Carissa MacLennan
Company:
GES
Concept/Purpose of the Work:
To promote awareness of Patterson's private label product brand as well as increase value perception.
Results of the Work:
The campaign was still running when I left the company so unfortunately I didn't get any performance data.
How the Work Was Delivered to the Masses:
Email, social media, print ad, direct mailer, sell sheet.
Credits:
Graphic Designer: Carissa MacLennan
Copywriter: Rachel Seroka
Tags:
Confident, Fresh, Resourceful
Category:
Campaign