Entry

Planned Parenthood Rx Refill Program

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Company:

Concept/Purpose of the Work:
Planned Parenthood saw the listless Rx refill program (primarily birth control in white paper bags) as a great, underutilized platform to communicate and connect with their strong, responsible, smart, forward-thinking demographic of patients and supporters. The goal was to increase engagement and retention of their Rx birth control delivery program while leveraging patient touch-points to strengthen the emotional values of patients and PP.

Results of the Work:

What was once delivered in a pedestrian (albeit recyclable) white lunch bag is now a bold explosion of colorful positivity, empowerment and attitude.

The result is an experience that’s more beauty box subscription and less ho-hum Rx.

How the Work Was Delivered to the Masses:
The final form is a unique, custom paper pouch (100% PCW, recyclable, compostable and biodegradable paper) that functions like a plastic standup pouch with less impact on the earth. The pouch needed to hold a wide variety of birth control brands, from one month to three months, to the 3-3-30 program. Not only is the hair tie closure reusable, there’s also no danger of it causing damage to the pouch’s contents (a problem with the typical staple closure).


Credits:
Clients :
Planned Parenthood North Central States
Hen’s Teeth


Credits :
Copywriting - Julie Kucinski
Printer & Packaging development - Franklin Press
Photography - Ken Friberg

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