Planned Parenthood Rx Refill Program
Werner Design Werks
Concept/Purpose of the Work:
Planned Parenthood saw the listless Rx refill program (primarily birth control in white paper bags) as a great, underutilized platform to communicate and connect with their strong, responsible, smart, forward-thinking demographic of patients and supporters. The goal was to increase engagement and retention of their Rx birth control delivery program while leveraging patient touch-points to strengthen the emotional values of patients and PP.
Results of the Work:
What was once delivered in a pedestrian (albeit recyclable) white lunch bag is now a bold explosion of colorful positivity, empowerment and attitude.
The result is an experience that’s more beauty box subscription and less ho-hum Rx.
How the Work Was Delivered to the Masses:
The final form is a unique, custom paper pouch (100% PCW, recyclable, compostable and biodegradable paper) that functions like a plastic standup pouch with less impact on the earth. The pouch needed to hold a wide variety of birth control brands, from one month to three months, to the 3-3-30 program. Not only is the hair tie closure reusable, there’s also no danger of it causing damage to the pouch’s contents (a problem with the typical staple closure).
Planned Parenthood North Central States
Copywriting - Julie Kucinski
Printer & Packaging development - Franklin Press
Photography - Ken Friberg