Entry

MSP International Film Festival – YOUR/SCENE

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Concept/Purpose of the Work:
Partner with the Minneapolis St. Paul Film Society to create a theme and campaign for the 2021 MSP International Film Festival. This year was their 40th anniversary festival (1980-2020) and they wanted to celebrate this impressive milestone with an captivating and cohesive brand campaign across a variety of media types.

Results of the Work:

Through “YOUR/SCENE” we created an accessible and diverse calling to viewers that rotated through aspirational adjectives to describe the range of genres and emotions portrayed through the films showcased. While YOUR/SCENE stands resolute, the modularity offers greater possibility. The imagery is a friendly push toward life in a post-COVID world and acted as an invitation to the premiers.

How the Work Was Delivered to the Masses:
KNOCK provided Invitations, Programs, Social Media assets, and Event Graphics seen throughout owned digital channels. The trailer was used as a promotional bumper before films to excite audiences and direct viewers to the entirety of the film festival.


Credits:
Paige Alford: Project Manager
Lucas Hines: Copywriter
Joe Anderson: Creative Director

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