Entry
Martin Sundberg Branding
Submitter:
Nathan Strandberg
Company:
Eight Hour Day
Link:
https://martinsundberg.com
Concept/Purpose of the Work:
Photographer Martin Sundberg has been fortunate to never really have to promote his work. His clients came word of mouth and his career unfolded organically. As with most of us, that all changed in 2021. Having time to reflect, Martin decided he had an opportunity to dive deeper into his passions for an active lifestyle, photography, and storytelling. The purpose of the Sundberg rebrand is to allow Martin to actively seek and directly target the active lifestyle brands he is most excited about.
Results of the Work:
We began rolling out the Sundberg brand in the fall of 2021. Results are still out, but there is a nice buzz around Martin's printed portfolio, corresponding postcard, and email newsletter. More importantly, the rebrand has given Sundberg a platform to share his passion and values. For example, the catalyst for branded Hydro Flask bottles was the plastic waste present at photoshoots.
How the Work Was Delivered to the Masses:
The Sundberg brand is delivered through the three major touchpoints of Martin's business. He and his rep share digital and printed copies of his portfolio book along with business cards and a bi-fold leave behind. Clients and fans can stay up to speed through social media, the Sundberg website, and Martin's monthly newsletter. Sundberg and his team promote the brand while on the job through thoughtful items such as branded reusable water bottles and subtly marked t-shirts.
Credits:
Creative Director & Designer: Nathan Strandberg
Writer: Nathan Strandberg & Martin Sundberg
Photographer: Martin Sundberg
Tags:
Amiable, Intuitive, Sunny
Category:
Branding