Entry

Mama’s Garden

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Company:

Concept/Purpose of the Work:
The whole idea was to create an emotional connection with a product that will overcome the negative stigma of Hemp in the marketplace. Made with a Mother’s love.   Mothers are extraordinary. Their greatest gift is life. But a mother’s job is everlasting, as they continue to nurture and protect us as we grow. A mother cannabis plant is no different. They are vital for ensuring that important and beneficial characteristics are passed on. Not only has this inspired our garden, but also our promise to you: to deliver, time after time, delicious chews with no bitter aftertaste. Ones that have been carefully crafted in small batches, with the kind of love a mother gives.

Results of the Work:

The sales of this product are flying off the shelves chiropractic offices and is the number 1 selling product online from the companies website. This product makes up 68% of sales among the entire product lineup.

How the Work Was Delivered to the Masses:
Online, digital advertising, and social media. The most successful has been word of mouth.


Credits:
Jay Miller, Design and Chief Creative Officer of IMAGEHAUS

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