Kit Kat Flavor Innovation
Concept/Purpose of the Work:
This year, the Kit Kat brand has added multiple new flavors to their product portfolio after the successful launch of Raspberry Crème. To introduce these new flavors in market, our client asked for a package design system that would leverage their well-known equities while bringing news to the package. To celebrate the flavor and grab consumer attention, we used bold colors – each one distinct for its offering – along with celebratory cues and delicious flavor analogues on the right side. These small but impactful design choices telegraph news while maintaining a package design architecture that is easy to navigate and understand.
Results of the Work:
Customers are delighted and curious to buy these new members of the Kit Kat family.
How the Work Was Delivered to the Masses:
The packages are on the shelf at a wide variety of retailers, physical and online.
Sutasinee Seitz, Associate Creative Director
Tony Johnson, Copywriting
Paula Van Beckum, Senior Production Designer
Mike Shedlov, Senior Production Designer
Todd Schneider, Senior Production Designer
Krystal Myers-Leehy, Production Director
Sharon Gorney, VP Brand Design
Carolyn Weatherhead, Account Executive