Hershey’s Everyday Assortments
Concept/Purpose of the Work:
Everyday assortment bags in the candy aisle have a hard job to do: to tell consumers at a glance what products are inside and make consumers want them. Hershey’s partnered with Ultra to develop a design that helped them own a visual strategy unique from the usual sea of logos – leveraging the individually wrapped pieces to communicate the brand, piece size and appetite appeal. Simple and bold, the design utilizes simplified illustrations that capitalize on the iconic shapes of each piece to bring fun to the pack and help consumers find their favorite brands.
Results of the Work:
Sales have increased and the Hershey's everyday portfolio has become much easier to shop.
How the Work Was Delivered to the Masses:
The packages are on shelves at retail, as well as online. They can be found in grocery stores, Target, Walmart, Amazon, etc.
Kyle Jensen, VP Executive Creative Director
Ben Alpert, Senior Designer
Paula Van Beckum, Senior Production Designer
Dave Alexander, Senior Production Designer
Sharon Gorney, VP Brand Design
Carolyn Weatherhead, Account Executive