Green Chem Laboratories Branding
Concept/Purpose of the Work:
Green Chem Laboratories is an industrial cleaning products company. It is owned by a dynamic woman entrepreneur who wanted to separate her products from the other industrial, and often generic looking, products of her competitors. We redesigned her identity and created a packaging solution based on a new architectural framework to help her customers better navigate her wide assortment of products. Bringing humanity to design is always important, the sweet face of the owner's dog, Biggie, did just that in serving as the brand’s mascot. Over 130 icons were created, curated and modified. The founder’s commitment to innovation and her dedication to the art and science of cleaning up a mess inspired us to create this artistically vibrant expression.
Results of the Work:
The new identity, visual brand language and the packaging solution applied across all products and the company’s website are just about to launch. No results are yet available to report.
How the Work Was Delivered to the Masses:
Brand Identity Visual Brand Language Brand Architecture Packaging