Entry

Grasso

Submitter:

Company:

Link:
https://designreplace.com/casestudy/grasso/

Concept/Purpose of the Work:
"Replace was approached by a great, all natural, ghee-based, coffee creamer company called ""Coffee Booster"" with a common brand problem. Their brand name was far too common for their uncommonly great product. The SEO options for ""Coffee Booster"" were too weak to correctly represent their hi-energy, healthier coffee creamer brand. Replace as tasked with re-naming, brand design, packaging design, and the creation of an expansive style guide for the newly updated brand. The result is GRASSO (formerly Coffee Booster), a high fat creamer additive for coffee and anything else that needs a little BAM! Grasso features simple ingredients and a plethora of flavors to choose from. Organic coconut oil and ghee make up the base of this decadently healthier creamer. Replace was honored to work on this rebrand. We kept the iconic lightning bolt from Coffee Booster’s brand but built everything else from the ground up including the new brand typeface Fat Deco, a typeface with vintage Italian flair. To highlight that boost of energy we also created custom die-cut labels for the packaging that form a lightning bolt window to the creamy delight found in each jar of Grasso. We dove deeply into the coffee heritage found in Italian designed coffee products, and we created all new typography and illustration to echo the new ""Italian-sounding"" name ""Grasso"" that also leveraged the grass-fed origin of the ghee ingredients. Grasso is a locally made, locally owned Minnesota brand with national sales reach."

Results of the Work:

The new Grasso brand has seamlessly replaced and upgraded the "Coffee Booster" brand with a new line of expansion products that speak more clearly to their higher-end coffee consumers. The sales have been robust and the brand is already adding new expansion flavors.

How the Work Was Delivered to the Masses:
The work has been delivered through the companies on-line sales portals, the new website and through a robust social media campaign.


Credits:
Senior Designer : Lucas Richards
Typographer : Lucas Richards
Illustrator : Lucas Richards
Creative Director : Jeff Johnson
Writers : Jeff Johnson and Lucas Richards

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