Fresh Finds Digital Ad Campaign
Concept/Purpose of the Work:
Every day, Patterson is adding new products to their catalog to offer the best, most innovative solutions to their customers. To promote awareness of these new products, this campaign provides monthly email, social and landing page updates. Bi-annually the campaign is given a visual refresh to further draw interest and help Patterson stand apart from competitors as innovative leaders in the category, including paid ads that run throughout the year. In collaboration with a copywriter, we developed and presented 3 concepts: Fresh Finds, Modern-Must Haves, and This Just In! The chosen concept was Fresh Finds.
Results of the Work:
This campaign refresh improved our click through rate by 50% over the previous month, accounted for 43% of the total leads in the first 3 quarters and increased landing page visitors by 35%.
How the Work Was Delivered to the Masses:
This campaign delivered messaging via monthly email, social and landing page updates as well as including paid ads that ran throughout the year.
Graphic Designer: Carissa MacLennan
Copywriter: Rachel Seroka