Peters Design Company
Concept/Purpose of the Work:
Formally Featherston Media, we helped FM with a new brand system that reflected the simplicity of their name change. We leveraged the brand language of the logo by creating brand patterns that let us be bold with the branding without having a giant logo on everything. We picked colors that you can identify from 2 blocks away and kept the communications simple and powerful.
Results of the Work:
A simple logo and brand system that's identifiable from 3 blocks away. The client loves it.
How the Work Was Delivered to the Masses:
Hardware, Business System, Vehicle Fleet, Headquarters Signage, Flag, Swag, and Clothing.
Designer: Allan Peters