Concept/Purpose of the Work:
Branding for the Thai, Lao, and Khmer New Year's of 2020 celebrated through The SEAD Project. Final product contains visuals the reflect Thai, Lao, and Khmer scripture as well the theme of water. New Year's celebrations happen in April, and 2020 being the year of the pandemic, it was important to emphasize the visuals of water as it is an important symbol of cleansing and healing. This was used as a fundraising opportunity for The SEAD Project.
Results of the Work:
Celebration of culture as well as donations for The SEAD Project.
How the Work Was Delivered to the Masses:
Branding and visuals mainly used digitally — social media graphics, virtual events, website, and digital marketing collateral.