Concept/Purpose of the Work:
Finley’s (named after their rescue dog and Chief Treat Officer) was founded by two former special education teachers. Their goal is to create paid employment opportunities to people with disabilities through the sale of their dog treats. Finley’s realized that they had a great opportunity to leverage their healthy dog treats and mission by accessing a bigger platform. But before they could do this, they knew that their packaging needed to better reflect their mission and core customer’s needs. Ultra developed a new package design that created better shop-ability and reinforced their healthy ingredients. Their back panel is dedicated to their mission and story, with 50% of net profits providing employment training, accessibility, health and wellness for people with disabilities. The brand and packaging were so well received that Chewy.com picked up all 8 SKUs, in addition to many other retailers across the country. With the success of the treat line, Finley’s also has launched a line of trainer bites to their portfolio.
Results of the Work:
The product has been very successful and Finley's is beginning to expand into new territories. The client is elated with the results and how it has allowed them to support to the disabled community.
How the Work Was Delivered to the Masses:
The package is on shelves at physical and online retailers.
Michael Guite, Designer
JoEllen Martinson Davis, Copywriter
Paula Van Beckum, Senior Production Designer
Ty Tonander, VP Brand Design
Peggy Jocelyn, Project Manager