Entry
Esembly
Submitter:
Anders Holine
Company:
KNOCK inc
Link:
https://esemblybaby.com/
Concept/Purpose of the Work:
Develop a brand and business model that makes cloth diapering easier and more accessible for new and existing parents. KNOCK helped launch the Esembly brand to focus on sustainability and education. Building confidence in the brand promise to “Live Less Disposably,” we fulfilled this vision through an approachable ecommerce website experience and high-end packaging to appeal to parents’ sense of sophistication.
Results of the Work:
Esembly exceeded $1 Million in sales their first year amidst a limited social media buy and a global pandemic, winning over new audiences with a DIY system as an alternative to wasteful single-use diapering.
How the Work Was Delivered to the Masses:
Direct to consumer
Credits:
Creative Director: Laura Qvale
Design Director: Kelly Bauernfeind
Account Director: Diana Ross-Gotta
Copywriter: Jenny Radack
Creative Producer: Lisa Crawford
Production: Creighton King & Sherry Meyer
Website User Experience: Johnny Hill
Development: Wes Walz & Kobby Appiah
Tags:
Confident, Fresh, Surprising
Category:
Campaign