Entry

Double Cross Vodka

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Concept/Purpose of the Work:
A convention-defying design, the reimagined custom bottle embodies the rich culture and pristine natural resources used to produce Double Cross Vodka with a classic elegant neck, high, relaxed shoulders and the signature metal double cross from the Slovakian crest juxtaposed with the etching of ancient Slovakian poetry. The distinguished new bottle design is the result of over a year’s worth of collaboration with the industry’s leading trade experts. It is both aesthetically stunning with its striking etchings and metallic detailing and trade-friendly, given the exceptional pourability of its functional design.

Results of the Work:

The new Double Cross Vodka bottle was specifically crafted to ease the strain on the environment by trimming approximately 1.5 lbs. of weight in glass and significantly reducing plastic use with a new, European-made streamlined closure. These reductions provide for 25% more efficient shipping and an overall carbon footprint reduction of over 30%. The introduction of the new bottle design further allows for a suite of new bottle sizes in both smaller (50ml) and larger (750ml, 1L, 1.75L) options, offering an ultra-premium craft vodka to a range of trade and consumers.

How the Work Was Delivered to the Masses:
The new bottles were introduced worldwide during Q2 2021.


Credits:
Brian Adducci - Designer, Chief Creative Officer
Dave Buchanan - Director of Experience Strategy

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