Entry
Deluxe, Its What’s Next
Submitter:
Peter Anderson
Company:
Deluxe Corp
Concept/Purpose of the Work:
This banner ad campaign drove audiences to our small business landing page. There we presented our 60-second spot which highlights a very real moment for entrepreneurs; how do you transform your idea into a new business?
The answer is simple; you Deluxe it.
Using a dash of attitude, these banners position many of our product offerings into questions with the same solution.
Have a question about payroll or promotional items? Deluxe has your answers.
Results of the Work:
These ads were targeted for testing in the greater Boston metro and the results have been impressive. With a small audience size, we've found greater than expected click-through rates, with even greater than expected results for those who stayed on the landing page and watched the 60-sec spot.
How the Work Was Delivered to the Masses:
This campaign of ads where delivered digitally utilizing Facebook as a method to reach small business owners.
Credits:
Rhett Ambrose: Senior Designer
Brendan Loughrey: Copywriter
Peter Anderson: Creative Director
Mark Chapman: Executive Director, Creative Services
Dan Flood: Executive Director, Direct Marketing
Tags:
Candid, Confident, Frank
Category:
Campaign