Entry

Deluxe Employee Resource Group

Submitter:

Company:

Concept/Purpose of the Work:
Our Employee Resource Group (ERG) icon group leans into our new brand mark and creates a "persona" out of the X in Deluxe. This allows the ERG icon system to expand to meet the variety of groups from employees who self-identify across the entire corporation. Thereby building and strengthening communities within the Deluxe network.

Results of the Work:

These icons are used in corporate communications. They have printed on apparel. They have been used to strengthen communities within Deluxe. This in turn, helps with employee retention and company perception.

How the Work Was Delivered to the Masses:
This was delivered across several media; digital primarily with support of print communications. Additionally, separate ERGs have utilized their specific icon for promotion by screen printing on apparel.


Credits:
Kyle Thornock: Senior Designer
Peter Anderson: Creative Director
Mark Chapman: Executive Director, Creative Services
Carrie Steffen: Senior Brand Manager

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