Campfire Brand Identity and Extensions
Concept/Purpose of the Work:
Identity (and swag) designed for Periscope's employee-led think tank. The group was charged with coming up with ideas and initiatives to keep employees engaged, motivated and excited to work at the agency. I wanted to design a flexible system that employees would proudly wear, not only at the office, but anywhere. It was also important that this identity could garner attention on internal presentations and sites, so I created an animated version of the logo as well.
Results of the Work:
This identity gave employees a lifestyle brand that they could proudly wear and helped create pride within the agency walls.
How the Work Was Delivered to the Masses:
The logo was initially unveiled at a company meeting where several employees were recognized for outstanding contributions throughout various agency departments. Everyone has been excited to sport additional pieces of swag as they roll out.
Matt Travaille: Creative Director/Designer
Thomas Grave: Motion Designer
Samantha Jones: Project Manager
Natalie Maiser: Account Manager
Jake Dalbey: Social Media