Camp Chef Branding
Concept/Purpose of the Work:
Over thirty years ago, Camp Chef raised outdoor cooking technology to a new level and gained a passionate following of fresh air cooks in the process. As they expanded from the backcountry to the back patio, the time was ripe to evolve from a product brand to a lifestyle brand.
Results of the Work:
Launched in the summer of 2021, Camp Chef loyalists have embraced the new brand badge as it looks killer on everything from camp stoves to pellet grills to trucker hats. While more experiential content and messaging invite new fans to the brand each day.
How the Work Was Delivered to the Masses:
An intentional rollout of the new brand identity started with paid and earned channels quickly followed up by product, accessories and apparel.
David Denham: Managing Director
Ali Weber: Account Manger
Glenn Deering: Brand Strategy
Jason Strong: Executive Creative Director
James Robinson: Creative Director
Cody Petts: Designer