Entry

Embark : Good Energy

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Company:

Link:
https://designreplace.com/casestudy/embark/

Concept/Purpose of the Work:
EMBARK: ENERGY FOR THE MODERN EXPLORER Embark is a brand new product from the great folks at B&E’s Trees from Viroqua, Wisconsin. They create some of the tastiest maple syrup around. Replace was tasked by the client to create a new kind of syrup brand. They wanted to make a healthier, locally made, and locally owned energy shot product made from the best maple syrup grown by the family-owned, B&E's Trees company. We went though a lengthy naming and design process to target the everyday outdoor adventurer market. The result was Embark, a brand that utilizes organic maple syrup as a base for 3 bold flavors all packaged within 3 ounce shot pouches. Embark can be used as a straight energy shot for a quick on-the-go boost or as an ingredient to cook or craft cocktails with. The client wanted to ""Break the chains of breakfast"" for their new maple syrup expansion brand. The client's farm is situated within the ""Driftless"" region of Wisconsin, and that very region inspired the illustrations and iconography that we created custom for the brand. The illustrations we created throughout the three flavors are designed to flow together both on the pouches and the shipper boxes to create a seamlessly integrated packaging system. Being outdoors people, they wanted a rather spunky logo mark, so we landed on an energetic fox, a common and beloved local favorite in the Wisconsin wildlife community. We illustrated our brand fox pouncing on a maple leaf for the core of the brand. Embark is designed for the modern explorer so grab a pouch and get outside! Replace named the brand, authored all the illustrations in house, and worked on the custom typographic logo solution. We also designed and expansive style guide for future expansion products.

Results of the Work:

Embark has been widely and enthusiastically received by the Co-op shoppers in and around Viroqua, Wisconsin. The brand has provided an entirely new shelf placement for the client away from the breakfast aisle. The energy shot/booster market is replete with corn-syrup candy solutions. Embark has provided an organic, locally made, locally owned, small batch energy shot product to compete against the national energy shot brands.

How the Work Was Delivered to the Masses:
The design work has been delivered via local food cooperatives, social media, and through the word-of-mouth from the responsive outdoor enthusiast community.


Credits:
Senior Designer : Lucas Richards
Illustrator : Lucas Richards
Creative Director : Jeff Johnson
Writers : Jeff Johnson and Lucas Richards

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