Entry

The Market at Malcolm Yards

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Concept/Purpose of the Work:
Create a branding system for the newly converted historic Harris Machinery Co. building into an eclectic and acclaimed food hall within the Prospect Park neighborhood.

Results of the Work:

The Market intends to be an incubator for new and existing chefs, giving experimental concepts a lower cost of entry while elevating credibility inside of the open-concept space. Guests have steadily flowed through The Market at Malcolm Yards, enjoying the ample industrial spaces and delicious kitchen and drink offerings.

How the Work Was Delivered to the Masses:
KNOCK provided Positioning, Branding, Messaging, Website, Signage & Interior Experience, as well as Additional Consulting for existing updates and long-term vision for the greater Malcolm Yards brand.


Credits:
Megan Mullins: Project Director
Beth Sicheneder: Design Director
Reginaldo Reyes: VP Brand Experience & Environmental Design
Lucas Hines: Copywriter
Joe Anderson: Creative Director
Johnny Hill: User Experience Lead

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