Entry

ADAMA Online Crop Illustrations

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Company:

Concept/Purpose of the Work:
Cliché photography is commonplace in the agriculture industry. Fathers and sons standing in a field, product bottles and the occasional poorly lit crop photo. ADAMA, a crop protection product company, has a no dogma policy and doesn’t want to do anything that doesn’t distinguish them from the competition. We created customized online crop illustrations to portray the ideal crops for every variety and to prevent any comparison to other ag companies.

Results of the Work:

A style of graphics that are completely differentiating in an industry that shares a conservative photography style. It's difficult to accurately measure generally positive brand related feedback.

How the Work Was Delivered to the Masses:
They were designed for online use and represent various crops on the ADAMA website.


Credits:
Steve Barry: Illustrator

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