Entry
BlueSky Tennessee Institute
Submitter:
Allan Peters
Company:
Peters Design Company
Concept/Purpose of the Work:
The BlueSky Tennessee Institute is a joint venture by BlueCross BlueShield and the East Tennessee State University that offers an accelerated tech degree that starts with job training and ends with a job opportunity. The logo is a sun rising over the smoky mountains with a blue sky in the background. It was designed to pair perfectly with the BlueCross and BlueShield brand icons.
Results of the Work:
The client loved it.
How the Work Was Delivered to the Masses:
Social, Environmental, Signage, Murals, Clothing, Website.
Credits:
Allan Peters: Designer (Peters Design Co)
Victal Lopes: Creative Director (BCBS)
Tags:
Fresh, Grateful, Surprising
Category:
Branding