Entry
NAMTEA – The Four Seasons
Submitter:
June Le
Company:
Concept/Purpose of the Work:
Vietnam is well-known for their coffee, but their tea is not as famous outside the tea connoisseur circle, even though Vietnam is one of the biggest tea producers in the world. NAMTEA (the tea of Vietnam) is a made up project which is about a tea brand that promotes and provides Vietnamese teas to the global market. The project includes creating logo and packaging design for the brand’s traditional holiday gift set.
Results of the Work:
NAMTEA logo is inspired by Vietnamese traditional patterns that are easily found in the palace, traditional costumes and Dong Son drum.
How the Work Was Delivered to the Masses:
The Four Seasons is a special gift set of Vietnamese high-quality teas for “Tet” – Vietnamese Lunar New Year. The concept is inspired by the idea of the flowers of the Four Seasons, which is found in Chinese, Japanese and Vietnamese cultures. These flowers - peony, apricot blossom, chrysanthemum and lotus - symbolize luck, uprightness, purity, humility and happiness.
Tags:
Charming, Fresh, Sincere
Category:
Packaging